Today I want to give you what was given to me in terms of a business advice a number of years ago and had a profound influence on my life however at the time that I was given the advice; that was the dumbest thing :
I’ve ever heard here it is the best way start a business With No Money to succeed in business is to be in business, and I thought Tracy that’s real; profound because I really didn’t get it and years later it made a lot of sense to me and from this piece of advice.
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I created what I call my green dot theory so bear with me as I explained this to you because I think it’s going to make a lot of sense and it hopefully it’s going to fire you up.
When you first come up with your idea maybe it’s for an authority side or any kind of business you’re thinking of you making yourself. I’m going to go out there, and you write this business plan or whatever and I’m going to sell green dots, and;
I’m going to be like the best green small business saturday dot sales guy or the best green dot business of the best green dot website ever, and you go out and you and you promptly suck and so that’s kind of disappointing and one of the things that people; do is they give up,
and that’s really sad when that happens and of course that’s going to prevent you from going on having success however some of the people don’t give up and some of the people they go out and; I should probably have more colors for this, so they go out, and they discover and I’m going to run out of color, so we’re just going to do –
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the green and red dots but you get the idea they discover as a byproduct of trying to figure out how to sell more green dots they –
discover these things that there’s there’s like a red dot opportunity out there and so they kind of scrap what they were doing here, and now they Setup Google Business adjust their business to go and sell red dots .
Things get a little bit better now when they were over here coming up with their business plan they didn’t even know that red dots existed but they’re still not doing very well they’re just kind of scraping by and you know it’s not great however what happens is at this point they discovered because i don’t have enough film markers two dots up I’m going to modify my –
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Theory live right here on camera they discover green squares, and so they again adjust the business model, and now they start selling green squares, and business picks up a little bit more and now when they start selling their green squares like .
I say business picks up but they’re -still not achieving the level of success that they want so now while they’re out there trying to figure out how to sell more green squares they discover that there are in fact,
or there is, in fact, an opportunity to start -selling red triangles again back here you had no idea that red triangles even existed and so when you finally get so when they’re when they’re here now business is picking up again and as you can see this kind of continues we could we could make you know I don’t know . Squares Triangles maybe we’re going to make red squares now hopefully.
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You’re getting the eye of the message that I’m trying to convey the best way to succeed in business is to be in business if you’re reading about being in business for ; your thinking about being in business or you’re procrastinating about being in business or you’re talking about being in business you’re; never going to discover red squares or black boxes or whatever it is that the journey of being; in business will help you to uncover”
my point of my message in this video is the most important thing for you to do is to simply start for those of you who followed my history and my blog for a while you know you’ll know that before getting into this business and creating the online income lab I started the company called grand systems back in two thousand one and the beginning our green dot was we were just going to sell IT services to small businesses time and materials will send a guy out.
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He’ll fix your computers and will charge you it’s like 70 or 80 bucks an hour and i was so ill-informed or so naive about business back then that I had no idea what a horrible business that was going to turn into being and we struggled with our green dots and we didn’t make any money as a matter; of fact we lost a lot of money on the line in the first years we struggled with our green dots for about six months and then thankfully,
and I don’t remember I guess i just started to pay attention to the competition somebody told me to pay attention the contest. I discovered that there was a better way to deliver our services first of all and that discovery ;only happened when we were in a competitive situation for an account and us were told that we were going to lose and-
of course that was really disappointing because it was going to be: we were pitching we’re going to show up i think for like a half day per week and charge the client like eight dollars a month because we really want to get that regular monthly fee because you know having continuity.
Your business steady cash flow makes life a whole lot easier the other company which ironically enough is no longer in business today with that that’s because they were a dot-com and raised a bunch of money and placed it at all they were going to deliver services over the internet 24-hours a day in ;return for monthly feet now before”
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I started around do you think that I knew that that business model existed no I did not have the foggiest idea and it never in a million years would have flopped out of the sky occurred to me because I chose to get into business and then; I was competing against this other company for it count but the light bulb I simply became aware that there was another opportunity to generate revenue and a different way to deliver services that.
I would never have figured out of my own happily moral of the story is we won that account because we immediately i call it I said to him look I mean I think like build some rapport with the guy and I said loss listen could you not award the contract to the other company give me two days that’s all I need is two days, and he said all right you guys Columbia out of your you’re sure –
I’ll give you two days, and so he had simply told me with this other company was we went to that of the company’s website discovered what they were using and it was some software that we’ve never heard of, and it was produced by Cisco.
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I believe in Cisco anyway we call them up, and we gave my bleeding heart story .We have no -money can you give us the software like on a monthly pay and they-they did we call the customer back and said okay well we’ve got all that fancy delivered on the internet stuff too and we’re going to do it for twenty twenty or twenty-five percent less than the other company and he said all right you got the deal and that was the very first customer that we had with our new red dot because we really weren’t selling the same thing anymore and-and business continued to pick up over time business .
We figured out that we could add backup services that we could add security services server monitoring all this other stuff that when I was the entrepreneur with a business plan and I’m pretty dumb entrepreneur that;
I had absolutely; no idea that stuff existed so hopefully today’s video has given you some insight into some things that may not have occurred to you before you watch it if you have got some new insights by the way I love it if you left them in the comments below no what’s the proprietary and you don’t want you to know maybe a competitor hearing;
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it but if there’s some way that this video has helped you to move forward that kind of feedback really really floats my boat sit and what my hope for you is is that you’ll get fear doubt uncertainty; and procrastination and kick it out yes of the door and just start online businesses costs nothing to create a spot a book we don’t have in the office today called the hundred dollar startup.