Blow $10,000 on Google have at one time or another every
internet marketer ,has been completely baffled by Google AdWords .
No doubt we’ve all heard horror stories: of companies
that have lost thousands and even tens of thousands of dollars
with mistakes of Google AdWords Advertising account .
But we’ve also heard success stories of companies like mint.Com
reviews that works to take their companies two completely
different levels what separates: these two groups.
We’ve pinpointed 6 specific mistakes that companies use when
managing their AdWords account and in this two part video series .
Top deadly mistakes of google adwords
I’m going to share this with you and show you how to avoid them
let’s take one of the biggest mistakes made by people new to Google Ad-words is using.
Wrong type of phrase match Ad Words allows you to add keyword
phrases in one of three ways exact match broad match .
Phrase match up with one of these words are used where in the search
regardless of the water .
If you’re using the keyword Nike running shoes your ad will be
displayed in any service that includes, those three words crazy word means
that the keyword phrase -need to show up in order to are Nike running shoes.
Search phrase needs to appear in that order Nike first running
second shoes they’re all together they can be a part of a longer search phrases.
Google adwords better results
As long as those three words are there and in that order last in exact match keyword
means just that only those keywords: and that phrase and nothing else has to be included.
In the search no ;extra words or phrases may be attended before or after why
does all of this matter it matters, a great deal because the type of matching Pitbull affect
your overall impression or regular for instance .
If you use a bad match “so many more people will actually see your ad
but your conversion rates are: generally be lower because a good deal the people that see it.
Will generally be less, interested in what you’re selling to larger
audience LS conversions on the flip side .
Conversion rate averages by industry
You have an exact match and Fries match you have the much more precise
audience increasing your conversion rate .
The likelihood that people clicking through with interested in what
you have to offer a good conservative approach to take is that start with an exact phrase.
Maps pinpoint exactly what your customers are looking for and then eventually
open it up potentially:mistakes of Google AdWords Advertising to broadband
using a common mistakes people make.
Based on your ad copy everything sad that this is that when you search
you want to see relevant have to do this you need to match your keywords.
Your head cop this will decrease your cost-per-click and increase your ranking
was looking an example Walmart sells several different products.
adwords conversion tracking
Just in electronics they sell laptops desktops- tablets MP3 players that
they didn’t break up their products into different groups and they wouldn’t be
able to show specific, ads based on what people are searching for him.
But they do so when you do a -search for iPod I get a specifically targeted
ad from Walmart looking directly to a page where I can buy exactly :
What I’m searching for what they do this by grouping their heads together
another mistake people make is not using negative keywords and negative keyword
is the ability, to not show your ad when certain keyword phrases are tight.
For instance let’s say you run an e-commerce site that sells designer
women shoes you don’t want your ass to show up when women are searching
for mistakes of Google AdWords Advertising running shoes .
Adwords dynamic keyword insertion
You can tell Google do not -show my ass when somebody has the word running
in their search term that’s what a negative key word .
Let’s jump in and I’m sure you had to find out the best negative keywords
to add into your Google AdWords account :
with Google analytics click on the Pocket Edition and then had words.
Then go to the match search queries next click on query max type and then
either broad match for phrase :managed to do the exact word for his people
are searching for and which ones aren’t converting.
But once you find phrases that are converting take a look to see if the negative keywords
can be added to eliminate the key word from your campaign.
there you have it three of the six most common ways that people follow
their ad Budget on Google analytics next week I’ll show you the bottle.